Digital Signage

Electronic displays that are installed in public spaces where targeted content and messages are displayed to a captive audience.

Industries / Markets

  • Travel and transportation
  • Airline and airports
  • Hotels and convention centres
  • Rail, bus and transit
  • Retail
  • Fast food and quick service retail
  • Payment and bill-pay
  • Music Ringtones
  • Mobile games
  • Books, DVD rental, e.g.
  • Redbox Coin conversion, e.g.
  • Coinstar
  • Information
  • Ticketing and Event Promotion
  • Casinos and Gaming and Off-Track Betting
  • Government Services
  • Postal
  • Motor Vehicles
  • Multiple DMV for license renewal
  • Employment and social services
  • School Security and visitor screening
  • Border Control and Security Pre-clearance
  • Lotteries
  • Medical
  • Prisons
  •  Entertain
  •  Education
  •  Inform
  •  Advertise

Benefits

  •  Targeted messaging
  •  Centralised management
  •  Safety/emergency alerts
  •  Enhanced customer experience
  •  Influence consumer behaviour
  •  Reduction of customer’s perceived waiting time
  •  Increased product/service sales and revenues
  •  Cost savings over distributing conventional campaigns
  •  Promoting, up-selling and cross-selling products
  •  Consistent brand building across all stores
  •  Dramatically more eye-catching content
  •  Quick to change or update displays
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What has contributed to the growth of digital signage?
  • Technology is affordable
  • Targeted messaging
  • High cost of traditional media (TV, Radio, Papers, Posters)
    • (time to deploy )
    • (cost to create)
    • (lifespan and manageability of campaigns)
  • Dramatically more eye-catching content.
  • The ability to, instantly, update or add-to content for an up-to-the-minute information service.
  • Deliver specific messages to specific audiences in specific location
Applications – Digital Menu Board
  • Lobby Signage
  • Pub Signage
  • Hotel Signage
  • Retail Signage
Products – Kiosks
  • Digital Engine Series
  • Taurus
  • Poseidon
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  • Finger Touch Foil
  • CAT5 Extenders
  • DC Media

 Michael Mc Callum
Product Manager-Mustek Digital

Email : michaelm@mustek.co.za
Tel: 011 237 1439
Cell: 083 275 0701
Fax: 086 605 9833
Mustek Sales Head Office - Tel: 011 237 1000

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